Achieving Best-in-Class Fleet Safety: Insights from J. J. Keller’s Fleet Safety Assessment Guide

Fleet safety is crucial for compliance, driver protection, and liability reduction. J. J. Keller’s Journey to Best-in-Class Fleet Safety Assessment provides a framework to evaluate and improve fleet safety across eight key areas.

1. Safety Culture

Top fleets foster a strong safety culture with company-wide buy-in, treating safety as a core value. Lower-performing fleets often view accidents as inevitable, adopting a reactive instead of proactive approach.

2. Policies and Procedures

Best-in-class fleets establish comprehensive policies exceeding regulatory requirements, reviewing and updating them annually. In contrast, weaker fleets have outdated or insufficient policies, leading to compliance issues.

3. Detecting and Correcting Unsafe Behaviors

Advanced fleets use AI-driven dash cams and telematics for real-time monitoring and coaching, reducing risks. Underperforming fleets often lack proactive safety measures and only review incidents post-accident.

4. Driver Training

Top fleets offer structured onboarding and ongoing training using digital tools and hands-on coaching. Companies with weaker programs may rely on infrequent, informal training, leading to inconsistent safety practices.

5. Driver Compliance

Best fleets exceed FMCSA standards with rigorous hiring, continuous MVR monitoring, and fleet management systems. Weaker fleets may struggle with audits, driver fatigue monitoring, and strict qualification enforcement.

6. Vehicle Compliance and Collision Mitigation

Leading fleets ensure routine inspections, use eDVIRs, and equip vehicles with advanced safety technology. In contrast, lower-performing fleets depend on driver experience, lacking proactive vehicle safety measures.

7. Driver Performance Management

Top fleets use performance scorecards, bonuses, and formal recognition programs to reward safe driving. Fleets needing improvement may lack structured performance tracking or incentives tied to safety.

8. Internal Audits

Annual internal or third-party audits help leading fleets identify compliance gaps and improve safety. Weaker fleets may audit irregularly or rely solely on internal reviews, missing critical risk factors.

Final Thoughts

J. J. Keller’s assessment provides a roadmap to achieving best-in-class safety. By evaluating these eight areas, fleets can pinpoint weaknesses, implement improvements, and cultivate a strong safety culture. Continuous progress and proactive risk management are key to a safer, more efficient fleet. Utilizing J. J. Keller’s tools and training programs can further support a fleet’s journey to safety excellence.  Check out the program here:  https://www.videoprotects.com/resources/safety-insights/fleet-safety-program-assessment.