Fleet-Connection is a true marketing partner and a content delivery platform designed to connect fleet suppliers with fleet decision makers.

For too long, fleet marketers have been asked to invest in marketing without knowing who is truly listening. Having seen this frustration from the highest levels of the industry, our founder and former Bobit President, Sherb Brown, knew there had to be a better way. Together with  VP of Sales Justin Miller and VP, Michelle Mullen, a team with unparalleled insight, he set out to build it.   That’s why Fleet-Connection was founded on a principle of radical transparency, delivering the powerful engagement data our competitors hoard.  Our goal is to target the Right Fleets at the Right Time with useful content designed to help them solve problems. 

Sherb was born and raised in the fleet business. He is the former President of Bobit Business Media and group publisher of major fleet publications like Heavy Duty Trucking and Work Truck, along with their websites and events.  Sherb knows the fleet business from years of listening to marketers and fleet managers alike.  He has worked with hundreds of fleet suppliers to build effective marketing and sales campaigns.

For the last 25+ years Michelle has been in sales and marketing consulting for numerous businesses in fleet, beauty, and real estate markets.  She has helped with content, marketing and advertising strategy, working with anyone from mom-and-pop companies to large companies like Pep Boys, Goodyear, and Geotab.

Katie is our director of content and events.  She’s working on a Masters degree at NYU when she isn’t developing great fleet safety content for our websites and Safer Fleets Forums.

Justin was born and raised in the Trucking  business.  He has worked with hundreds of industry suppliers over the last two decades.  He has worked for major media brands including Heavy Duty Trucking and Fleet-Connection.  He is a board member of Trucker Buddy and a frequent contributor to Fleet-Connection.

Lindsay has never been shy about getting things done.  She brings years of communications and operations experience from working with start-ups to launching new events. She graduated from Pomona College with degrees in English and Media Studies.

Dayton is our data scientist.  He maintains our databases, finds ways to keep them updated, develops new segmentation opportunities for us, and is the brains of our operation.